Markable, Inc. (“Markable,” “we,” “us,” or “our”) operates the website located at https://www.markable.ai (the “Website”) and provides products and services through the Website, including messaging automation and analytics services integrated with Meta Platforms (the “Service”).

This Privacy Policy explains how we collect, use, disclose, and safeguard information relating to any living individual who can be identified from that data (“Personal Data”).

This Privacy Policy applies only to:

• Our Website

• Our products and services provided through the Website

It does not apply to:

• Third-party websites or services linked to our Website

• Meta Platforms or other external platforms not operated by Markable

• Offline activities

By using our Website or Service, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

A. Personal Data You Provide

We may collect the following Personal Data when you:

• Purchase products or services

• Create an account

• Request a demo

• Contact us

Including:

• First and last name

• Company name

• Email address

• Postal address

• Telephone number

• Billing information (credit card or banking details)

B. Messaging Data (Meta Integrations)

When you connect a Facebook Page or Instagram Professional Account to our Service, we may collect:

• Message content sent to or from your Page or account

• Message metadata (timestamps, message IDs, sender/recipient IDs)

• User interactions with automated messages (e.g., replies, button clicks)

We do not collect private Facebook or Instagram login credentials.

C. Account & Integration Data

Including:

• Facebook Page ID and/or Instagram Business Account ID

• Basic public profile information provided via Meta APIs (such as page name and profile picture)

• Access tokens required to operate integrations (stored securely)

D. Usage & Log Data

We automatically collect certain technical data, including:

• Number and duration of page visits

• Browser type

• Device type

• IP address

• Logs related to automation triggers, message delivery, and error reporting

This data may include Personal Data.

E. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and improve our Website

• Analyze usage patterns

• Customize user experience

Cookies may collect Usage Data and Personal Data.

You may configure your browser to refuse cookies; however, some features of our Website or Service may not function properly.

F. Children’s Privacy

Our Website and Service are not intended for:

• Children under 18 (general Website use)

• Children under 13 (Meta platform requirements)

We do not knowingly collect data from children.
If you believe such data has been collected, please contact us immediately at legal@markable.ai.

2. How We Use Information

We use collected information to:

• Create and manage user accounts

• Deliver automated direct messaging on your behalf

• Respond to user-initiated conversations

• Provide analytics and performance insights

• Process billing and payments

• Operate, maintain, and improve our Website and Service

• Enforce our Terms of Service

• Prevent fraud, abuse, or illegal activity

• Comply with legal obligations and Meta Platform Policies

We do not use Messenger or Instagram data for:

• Advertising

• Cross-platform profiling

• Data resale

3. Do Not Track (DNT) Notice

Do Not Track (“DNT”) is a browser setting requesting that websites not track user activity.

• We do not track users across third-party websites

• We do not respond to DNT signals

• We have not authorized third parties to track users on our Website

4. Data Retention

We retain Personal Data only as long as necessary to:

• Provide and maintain the Service

• Communicate with users

• Maintain usage analytics

• Resolve disputes

• Enforce agreements

• Comply with legal requirements

Messaging data is retained only as long as reasonably necessary or required by law.

Upon service termination, data is deleted or anonymized within a reasonable timeframe unless retention is legally required.

5. Data Sharing & Disclosure

We do not sell, rent, or trade Personal Data.

We may share data only in limited circumstances:

• With Meta Platforms, Inc. as required to operate Messenger and Instagram Messaging APIs

• With service providers supporting infrastructure (hosting, logging, analytics) under confidentiality agreements

• With contractors assisting product development, bound by data-protection contracts

• With attorneys, collection agencies, or law enforcement when legally required

• In connection with corporate transactions (merger, acquisition, asset sale, bankruptcy)

• When required by court order or to prevent imminent harm

Aggregated, anonymized usage statistics may be published or shared and do not include Personal Data.

6. Data Security

We use commercially reasonable safeguards, including:

• Encrypted data transmission

• Secure storage of access tokens

• Restricted internal access

• Vendor security reviews

No system can be guaranteed 100% secure.
By using our Website or Service, you acknowledge and accept this risk.

7. Compromise of Information

If a data breach occurs:

• We will investigate promptly

• We will notify affected individuals where required by law

• Notification may occur via email after confirmation of an actual breach

8. User Rights & Control

Depending on your jurisdiction, you may have the right to:

• Access your Personal Data

• Correct inaccurate data

• Request deletion

• Restrict or object to processing

• Withdraw consent

• Request data portability

Requests may be submitted to:

📧 legal@markable.ai

9. European Economic Area (EEA) & GDPR

If you are located in the EEA:

Legal Basis for Processing

We process Personal Data based on:

• Your consent

• Legitimate business interests

• Legal obligations

Your GDPR Rights

You have the right to:

• Access, update, or delete Personal Data

• Rectification of inaccurate data

• Object to processing

• Restrict processing

• Data portability

• Withdraw consent

• Lodge a complaint with a data protection authority

10. Compliance with Meta Platform Policies

Our Service complies with:

• Meta Platform Terms

• Meta Messenger Platform Policies

• Meta Data Protection Terms

We only send automated messages:

• In response to user-initiated interactions, or

• Within Meta-approved messaging windows and use cases

11. International Data Transfers

Your information may be stored or processed in:

• United States

• European Union

• Other jurisdictions

By using our Website or Service, you consent to such international data transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

Changes become effective when posted, with the revised “Last Updated” date displayed at the top of the page.

13. Contact Us

If you have questions or data requests, contact:

Markable, Inc.
📧 legal@markable.ai
📧 develop@markable.ai
🌐 https://www.markable.ai